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Forza Wealth Management and K-Mack Financial Announce Merger

May 18, 2020

Wealth management firms continue operations as Forza Wealth Management, as fee-only with focus on financial planning

Read the story at Tampa Bay Newswire HERE

SARASOTA, FL – Forza Wealth Management, LLC is pleased to announce that it has merged with K-Mack Financial, effective April 1, 2020. Both firms are Registered Investment Advisers (RIA) with the State of Florida and the combined firm will carry forward the Forza Wealth Management name.

“We have looked at other potential RIA transactions but, given the synergies between our companies, it made a lot of sense for our firms and clients to come together,” explains Forza’s founder Michael DeMassa, CFA, CFP®.

“We will not grow just for the sake of growing. We are committed to delivering a high level of service to clients and keeping their interests first in the relationship,” adds Forza’s chief investment officer Timothy Videnka, CFA, CFP®. “We anticipate a smooth transition given our investment in best-in-class technology.”

After a successful 25-year corporate career in banking, Kevin McKenney, CFP® launched K-Mack Financial in 2013. DeMassa and McKenney met more than a decade ago, while working at the same bank and trust company. DeMassa notes that it was McKenney’s move to begin his own firm that inspired him to make the same leap and found Forza in 2015.

There has been no change to the business model as the combined firm continues to operate as fee-only, with a focus on financial planning. All of Forza’s investment advisors hold the Certified Financial Planner™ (CFP®) designation and provide investment advice under the Fiduciary Standard, which requires them to put their client’s interests above their own. The firm and its advisers do not receive commissions or participate in revenue-sharing arrangements with third parties on any of the investment recommendations made to their clients.

“Merging with another firm that is a fiduciary 100% of the time was of the utmost importance to me and my clients,” McKenney says. “Mike and Tim’s investment experience and credentials will only add to our portfolio management going forward in this new world.”

Terms of the transaction were not disclosed. K-Mack clients transitioning over to Forza’s platform are anticipated to be completed in the second quarter of 2020.

For more about Forza Wealth Management, call 941-203-3748 or go to

PHOTO ID: (From l-r) Timothy Videnka, Kevin McKenney and Michael DeMassa of Forza Wealth Management
Photo by Naomi Chokr Photography

About Forza Wealth Management
Forza, founded in 2015 and located in the enclave of Snug Harbor Village, is an independent, fee-only adviser, focusing on clients over $1 million in investable assets. Forza works together with the client’s attorney, CPA and other professionals for an integrated wealth management approach. Call 941-203-3748 or visit